Who amongst us can honestly say they have never agonized over an online dating photo? It's a rite of passage in 2016: take a photo, edit it, post it, rethink it, delete it, start again. Wash, rinse, repeat.
If you've ever struggled to determine which of your many (many) selfies belong on your dating profile, Coffee Meets Bagel now offers a solution. From now on, CMB users can A/B test photos by uploading two options and letting other users vote for the best one.
The new feature is called Photo Lab. When clicked, a screen that says “Put your best face forward” is shown. Hit the “+” button to add two photos from your profile, from Facebook, or from your smartphone’s photo gallery. When other users have had time to vote and your report is ready, you’ll receive a notification. The report is unlocked by using “beans,” Coffee Meets Bagel’s in-app currency.
Of course, Photo Lab also allows you take the opposite role and give other users photo feedback. You'll see a familiar Hot Or Not-style interface and can vote by clicking on the photo you prefer. After you’ve voted, you’ll see a percentage that indicates how other users rated the same two pictures and will earn beans for your efforts.
It will come as a shock to no online dater that pictures are one of the most important parts of your profile. Coffee Meets Bagel polled singles and found that 54% pass on prospective dates for picture-related reasons. The most common offenses include blurry images and the so-called “Where’s Waldo” pics that feature so many people that the profile owner is unidentifiable.
“Surprisingly, a large percentage of online daters have a hard time when it comes to choosing which photo to use on their profile,” Dawoon Kang, co-founder of Coffee Meets Bagel, told TechCrunch. Yet they “get no feedback whatsoever on which profile photo actually works best.”
This isn't the first time Coffee Meets Bagel has tried to give its users a leg up in the search for love. The site and mobile app already offer premium features to help singles determine whether their profile is working. CMB members with enough beans can find out how they rank on the site and get feedback on the reasons matches say yes.
Coffee Meets Bagel hopes the new feature will further cement its reputation as a platform for serious dating. CMBl is for “singles looking for real relationships – not browsing, not entertainment, not hook ups,” said Kang.
Watch a quick video on Photo Lab here.