When you're as trendsetting as Tinder, you're bound to inspire copy cats. Coffee Meets Bagel is the latest dating service to pull a Tinder-esque move, launching the ‘Send A Woo’ feature that allows users to express extra interest in a potential match.
Tinder debuted its 'Super Like' feature a few months ago to a flurry of media attention. Users swipe up to Super Like someone, indicating higher than average interest in their profile. Ingeniously, Super Like can only be used on one profile per day, making it actually feel like a special gesture.
Coffee Meets Bagel's 'Send A Woo' operates on a similar principle. The goal is to stand out from the sea of other suitors. “Woo your Bagel to get noticed faster,” explains the app. “Send more Woos to show more interest.”
Because of Coffee Meets Bagel's unique matching system, 'Send A Woo' stands to make even more of an impact that Tinder's Super Like. CMB users are shown only one match per day. If both users like each other, the app connects them in a text conversation. Each match expires after 24 hours.
Here's where 'Send A Woo' could come in handy. You only have 24 hours to get an intriguing match to like you back. If you don't, they disappear forever and you have no other potential dating options on Coffee Meets Bagel for the rest of the day. Using the 'Send A Woo' feature could be the extra special something that gets you noticed and makes magic happen before your time is up.
CMB users earn 'beans' (as in 'coffee beans') that unlock more features. Beans can also be purchased in the 'Bean Shop.' Beans are required in order to send woos so, like Tinder's one-Super-Like-per-day scheme, it feels special in order to receive one. You know the sender has gone out of their way to catch your attention.
Founder and CEO Dawoon Kang told TechCrunch that January is one of the busiest times for online dating, and that the introduction of ‘Send a Woo’ is meant not only to help users find more meaningful connections, but also to help them have more meaningful conversations after those connections are made.
'Send A Woo' is only in its infancy, but in beta testing users who tried the feature saw 3x more matches than those who didn't. Tinder saw similar numbers with Super Like, so expect to see more features like this in the future.
If you'd like to try out Coffee Meets Bagel for iOS or Android, start here.